On Call Centre Boom

Saw a story about the Boom (and impending bust) of call centres in India, on the National Geographic Channel. Though the confidence and the command over English of people coming from small towns (having moved over to Mumbai) was heartening, the crass materialism and the Westernisation of these kids were a little disconcerting. For all the brave talk they gave, I could sense a feeling of hollowness in the way they came through.